Copy Writing
At first it’s about the pictures, but once you’ve got my attention you can’t fake good content. The words on your webpages need to tick a lot of boxes. Copy needs to clearly articulate your business, why I’d choose you over your competitors, be engaging and even entertaining. But just as importantly, it needs to be Search Engine Optimised. There’s no chance converting website traffic that doesn’t exist.
Is copywriting worth investing in?
The short answer is yes. We believe in anything that has the potential to return a positive return on your investment is worth considering. Copy is important. Copy works hard on your website. Copy has the potential to convert traffic to leads. Copy is king when it comes to Search Engine Optimisation.
How to get started with copywriting
Copywriting doesn’t have to be your whole website rewritten. Copywriting can targeted to crucial webpages that matter, like your home page, service pages, or landing pages. We can also work on copywrite banners, email marketing campaigns, social, or just about anything that requires words.
Will you see the difference?
Definitely. We can measure the bounce rate or exit rate on pages we’ve copywriting verses pages we haven’t. Using A/B testing it’s easy to show which page outperforms and draws the conversion. A process of continuous optimisation and rigorous testing and reporting will result in a highly effective website.
