Union Hotel

The Brief

The Union Hotel needed a brand identity to coincide with the launch of its newly renovated hotel.
The hotel had a 4.5 million dollar makeover, which incorporated a traditional European Bar boasting a Parisian design.
The interior was finished with Rococo and Art Deco inspired prints, ornaments and furniture.

 

The Outcome

Pretty worked to create The Union Hotel brand, Le Bistro and Uncorked restaurant. Pretty oversaw all aspects of the The Union Hotel brand. The new logo and custom font is based on the Paris Metro sign. The sign was simplified and given an artistic and art deco, feel with gold and silver colouring. The plum purple was used as the main colour to match the walls in the hotel. Handcrafted signage was created and hung for finding your way around the hotel. Pretty designed the entire restaurant and pub collateral including: menus, coasters, cutlery sleeves, matchboxes and more. The menu was printed on an economical 115gsm uncoated recycled stock and customers are encouraged to keep the menus as a memento!

 

Le Bistro - is a chic Parisian bistro located on the ground floor of The Union Hotel. Pretty created the identity and designed all of the bistro collateral including the menu, coasters, cutlery sleeves and matchboxes

 

Pretty designed the coasters for the Union Hotel. The look was based on wallpaper throughout the pub and reinforced the branding of the hotel.

 

Pretty worked alongside Danthonia Designs to create the indoor and outdoor signage for The Union Hotel. The signs were initially hand carved and then a mould was created to replicate the detail in all the signs. Pretty also designed the font used for the main wording on each sign.

 

Uncorked Restaurant - is an upmarket French inspired restaurant located on the first floor at The Union Hotel. Pretty redesigned the logo and worked with Rays Graphics to design the indoor signage for Uncorked.

 

Pretty assisted Gallagher Hotel Management with all marketing, print, website and design requirements. From the design and implementation of all the Gallagher Hotels (PJ Gallaghers Drumoynne, The Union Hotel, PJ Gallaghers Paramatta) as well as Publife and GHM. GHM wanted to increase their subscriber database and Pretty was appointed to manage the marketing behind this. Pretty design and copy wrote print advertisement, menus, promotional material, signage, coasters, and is actively involved in all areas of design and creative.

 

The Execution

The Union Hotel selected by Pretty to develop and update their dated and lifeless brand identity. The goal was to evolve the brand identity and more easily understandable, simpler, conversational with a more approachable persona into they’re brand collateral. This change was necessary to match their hotel fit out and to ensure that the hotel was reaping rewards. Pretty expertly led this project through initiation, discovery and analysis, concept development, testing, and final execution. The new identity was launched in 2005 and was well received by the public.

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