Surfrider Foundation Australia is a not for profit sea-roots organisation dedicated to the protection of Australia’s waves and beaches through Conservation, Activism, Research and Education (CARE). Surfrider organisation has 25 volunteer branches and beach representatives Australia-wide, with its head office based in Sydney.
We were humbled to contribute to this effort through the creation of www.surfrider.org.au website, spreading awareness and action in protecting our beaches.
The challenge was to bring focus to over consumption causing our oceans to suffer extreme conditions. How was this going to be done in the digital space? The plan for Surfrider was aggressive, and that’s the way we like it. The online experience had to pave new ground towards the future.
We invite you to dive in and get familiar with all of the opportunities the new Surfrider website offers. Discovering and consuming news in today’s digital space was crucial, Pretty went forth and brought to Surfrider a blog, a local foundation locations directory, direct access to local foundation and a digital space that could provide the user with the ability to purchase memorabilia and donate directly to the foundation. Here’s a quick look at the final results www.surfrider.org.au.