As Rox’s digital agency, Pretty has worked with the iconic Australian brands to create and drive their digital strategy. A new website launch marks a new milestone for ROX long-term growth strategy to extend the brand's reach whilst providing a uniquely engaging and interactive user experience.
Pretty combined best practise expertise gained through our work with several leading online retailers, with our knowledge of Rox
customers and brands to create a user experience that's ultimately more engaging than its peers. The new site provided a more usable and customer-friendly offering to users.
The site enables rich online merchandising with increased design and content flexibility. It's moved from being just a successful e-commerce site to a beautiful website.