Pretty in Pink

The Brief

Pretty in Pink is a Retro-inspired ladies handbags and accessories and reproduction novelty prints based on cultural references from the 30s, 40s and 50s in particular.
Fashion during this era is more than just a statement; it was a way of life. Designed and made in Sydney Australia, Pretty in Pink is thoroughly research’s material to ensure the highest quality and longevity of their product. Pretty was approached by Pretty in Pink to bring a brand to life.

 

The Outcome

Pretty created swing tags, posters and pull up banners for Pretty in Pink's 2010 spring/summer range. San Leonardello was the first range created and was inspired by the owner of Pretty in Pink’s holiday to Italy. Each season Pretty in Pink will launch a newly inspired range with print advertising. Pretty managed the concept, design and print management. Pretty in Pink wanted to create a vintage looking postcard to explaining product washing instructions. The postcards promoted all products as being 'Machine Washable!'

 

 

 

 

The Execution

Pretty managed the concept, design and print management. Pretty created all the Miss Pip Character illustrations based on a 40's pin-up girl style, with a modern twist! The illustrations are used on all communications throughout print, email and online.

Adobe

Adobe

e-Newsletter / Marketing campaigns >
Anytime Fitness

Anytime Fitness

e-Newsletter >
Australia Arab Chamber Of Commerce and Industry

Australia Arab Chamber Of Commerce & Industry

Brand Development, Brand Refreshment, Brand Management, Logo Design, Stationery >
Australian Glass Group

Australian Glass Group

Logo, Stationary, Brochure >
Blossom

Blossom Benedict

Website,e-Newsletter,Social Media >
Corradi Australia

Corradi Australia

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Lola vs Harper

Lola vs Harper

Website, Online Store >
NuZest

Nuzest

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Rehab Trainer

Rehab Trainer

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Shilla

Shilla

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Staging Connections

Staging Connections

Mobile Website >
Surfrider Foundation Australia

Surfrider Foundation Australia

Website, e-Newsletter, Online Store >
The Classic Safari Company

The Classic Safari Company

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The Supplement Den

The Supplement Den

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Trimfit Bodies

Trimfit Bodies

Website >
Unilever

Unilever

Marketing Campaign Micro Website >
Vagabond Co

Vagabond Co

Website, e-Magazine >
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