Pretty in Pink is a Retro-inspired ladies handbags and accessories and reproduction novelty prints based on cultural references from the 30s, 40s and 50s in particular. Fashion during this era is more than just a statement; it was a way of life. Designed and made in Sydney Australia, Pretty in Pink is thoroughly research’s material to ensure the highest quality and longevity of their product. Pretty was approached by Pretty in Pink to bring a brand to life.
Pretty created swing tags, posters and pull up banners for Pretty in Pink's 2010 spring/summer range. San Leonardello was the first range created and was inspired by the
owner of Pretty in Pink’s holiday to Italy. Each season Pretty in Pink will launch a newly inspired range with print advertising. Pretty managed the concept, design and print management.
Pretty in Pink wanted to create a vintage looking postcard to explaining product washing instructions. The postcards promoted all products as being 'Machine Washable!'
Pretty managed the concept, design and print management. Pretty created all the Miss Pip Character illustrations based on a 40's pin-up girl style, with a modern twist!
The illustrations are used on all communications throughout print, email and online.