P.J. Gallagher's Irish Pub needed a brand lift. Public bars offering relaxed and comfortable surrounding. Merging the traditional pub atmosphere with modern day style.
P.J. Gallagher's Irish Pub approached Pretty to launch all three of their hotels (P.J. Gallagher's Parramatta/Drummoyne and The Union Hotel North Sydney).
Pretty assisted Gallagher Hotel Management with all their marketing, print, website and design requirements. From design and implementation to all the Gallagher Hotels (PJ Gallaghers Drumoynne, The Union Hotel, PJ Gallaghers Paramatta), Publife and GHM. GHM believe firmly in collecting marketing data. Pretty manage strategy, design and delivered all marketing collatoral.
Pretty designed logos, identity, graphics and all promotional material for PJ Gallaghers. Pretty also designed/developed the website using the Adobe Business Catalyst CMS and manage all email marketing. The target market was a complete mix of demographics so the branding couldn't hinder to a particular style - it just needed to be new and fresh to encourage online sign ups. The graphics were given a bright and friendly feel and yellow and brown were chosen to stand out from the pubs current branding. Since launching in July 2009 the program has seen an increase in member sign ups compared to the individual pub websites. Unsubscribe rates to email marketing campaigns dropped making the campaign a success.