The aim of the Lola vs Harper website was to encourage people to browse and shop the latest fashion trends. Pretty was engaged to develop the Lola vs Harper website, including key visuals, headlines and collateral.
The website needed to: convey clarity, order, independence promote the brand idea and provide at-a-glance understanding of the best fashion in the industry.
The website was designed to be fashion forward and an effective shopping website.
The resulting website was bright, bold and optimistic, and built as a multi-site Adobe Business Catalyst CMS, to cater to multiple areas of activity.