Life and Rescue International operates locally and internationally as a provider of safety management practices for high-risk environments.
LRI approached Pretty with an out dated brand in need of a marketing strategy to rebranded the entire company and unite the company’s four divisions of training,
maintenance, access & equipment.
The rebranding process was rolled out over four phases. Phase one: logo rebrand, business cards & branded stationary. Phase two: sales brochure, style guide & internal newsletter. A style guide was created to record the new brand; acting as a central guideline document for LRI staff to refer to, ensuring the brand remains consistent across all mediums over time. The rebranding process was rolled out onto a high quality 36 page Brochure. Pretty managed the entire process including design, copy & print management. Phase three: uniforms, signage, vehicles. Phase four: intranet & website
Pretty gave LRI their groove back. Initially we thought the rebrand should be confined to a strong and straight down the line but we quickly learned that the brand needed a more energetic and well-built logo. Through this process, we were led through questions to get to the core creative concepts. The result was an astonishingly accurate depiction of who LRI are, that still guides us today. Customers felt the positive impact immediately, and the response to the rebrand has been overwhelming.