Wiltrading is a part of the Wilh. Wilhelmsen Investments Company group and is the leading national supplier of marine fire and safety products,
port services and logistics to the Marine and off shore industry. Pretty was approached to rebrand Wiltrading with a fresh and strong branding presence in an already over populated industry. Creating a Logo, Stationary, PowerPoint Presentation, Signage, Style Guide, Strategic Event Planning, Stamp & Vehicle Signage and much more to unite the following companies within the group; Life and Rescue International, Wiltrading, Kubis & Wilh. Wilhelmsen Investments.
Pretty was keen to pro¬duce a brand that would demonstrate importance on who and what Wiltrading were about as a business. Pretty researched the target market, devoted time to narrow down all copy to be straight-to-the-point. The brand development was focused on strength at playful glance.
Wiltrading is an industry; known for its obsessive attention to detail and the right solution to any marine, fire safety products. It was important to focus the big picture that was Wiltrading, everything counts when it comes to brand image! Wiltrading the brand was successfully conveyed a serious messages to the team and beyond without being too heavy.