At the start of each year, we are inspired to set goals and aspirations for the year ahead. For Shilla, this represents an opportunity to help their
customers actually realise these goals. With that in mind, Shilla had an idea to create a branding initiative to sit across their website, encouraging each seasons trends.
Pretty was brief in to create an online platform that increased brand sentiment, drove brand consideration and increased sales on their online store.
That meant we had to understand what our customers wanted, react and service these needs, all within a single website design.
There was a massive amount of information and image content available to showcase the Shilla brand and season fashion. Instead of a complex site information architecture, we structured the content into a series of linear, image galleries and videos, with a fully functional online store. This allowed users to quickly purchase and interact with Shilla with a few clicks.
The Shilla website built on the Adobe Business Catalyst CMS is an easy to use website. Pretty successfully delivered an online store experience that looked and felt more like a fashion catalogue or gallery than a shopping website. Since the launch, site traffic has been increasing rapidly. The website has been built with e-commerce best practice components, and continues to grow on online sales.
