For the love of IGA. Historically, IGA kept all their work in-house, but the time had come to innovate.
They presented Pretty with no brief, but a clear business challenge: to design and create and portal for IGA sales and competitions website in order to capture new and current audience.
From our research, we quickly realised that there was a serious amount of brand love for IGA. In response, we defined our challenge around harnessing this brand love to drive consumers to the website and build engagement of competitions from facebook and PPC advertising. We also aimed to increase IGA’s database, Facebook fan base and online sales.
Your donating/volunteer behaviour says a lot about who you are. We started with a comprehensive reporting and data analysis exercise,
which allowed us to understand how people were finding and using the Surfrider Foundation Australia website, what was working well and where there were improvements to be made.
To increase the number of leads the site was generating, we undertook two streams of activity: increase the amount of traffic to the site, and improve conversion on the site.
An integrated solution. We fully integrated the Surfrider Foundation Australia website and CRM systems to collect profiling data online, which is now used to target relevant communications and offers to customers and prospects. People are now also able to register their interest in volunteering online to receive updates and customers are able to manage their personal details and preferences through a logged-in area of the site.