A wealth of detailed and specific information exists telling Adobe customers of how and why they should use creative cloud. The objective of the Adobe Business Catalyst website was not simply to promote Business Catalyst through the creative cloud system , but to help customers to stay on the CMS system. Pretty were asked to develop the marketing collateral for the creative cloud campaign and a suite of promotional material to promote the website and what it offers.
Adobe Business Catalyst provided online users with information, tools to register their interest and join the new offers Creative Cloud had to offer.
Pretty conducted a review of the existing Adobe Business Catalyst campaigns to inform new and existing users for the site.
We worked to create a e-mail marketing campaign that delivers straight to the point policies, programs, documents and detail that enable them.
The resulting design was accessible, intuitive and easy to navigate, enabling engagement.