The Union Hotel in North Sydney needed a new brand identity to coincide with the launch of it's newly renovated hotel. The hotel had a 4.5 million dollar makeover which incorporated a traditional European Bar with a Parisian Style. The interior was finished with Rococo and Art Deco inspired prints, ornaments and furniture.
The new logo and custom font is based on the Paris Metro sign. The sign was simplified and given an artistic and art deco feel with gold and silver colouring. The plum purple was used as the main colour to match the walls in the hotel. Handcrafted signage was created and hung for way finding around the hotel.
Services Provided: Brand Refreshment,Brand Management,Logo Design,Stationery Design,Photography Art Direction,Print Design,Print Management,Website Design,Website Development,Campaign Development,Email Marketing