Gallagher Hotel Management wanted to launch a new loyalty program across all three of their hotels (P.J. Gallagher's Parramatta/Drummoyne and The Union Hotel North Sydney). Publife enabled GHM to reward it's customers based on loyalty to their pubs.
Customers join by signing up online. They're then given a physical card which gives them a discount everytime they make a purchase at any of the three hotels. Members also get signed up to the Publife mailing list which gives them a free meal on their birthday and email notifications of exclusive Publife promotions.
Pretty Pollution designed the logo, identity, graphics and all promotional material for Publife. We also designed and developed the website into the Adobe Business Catalyst CMS and manage all email campaigns.
The target market was a complete mix of demographics so the branding couldn't hinder to a particular style - it just needed to be new and fresh to encourage online sign ups. The graphics were given a bright and friendly feel and yellow and brown were chosen to stand out from the pubs current branding.
Since launching in July 2009 the program has seen an increase in member sign ups as compared to the individual pub websites. Unsubscription rates to email marketing campaigns have also dropped.
Services Provided: Brand Development,Brand Management,Logo Design,Stationery Design,Print Design,Print Management,Website Design,Website Development,Campaign Development,Email Marketing,Brochure Design