The Big 'P' | Issue 2 | Winter 2010
We're Growing
In this issue
Full steam ahead
By Brett Stockley
Electrifying experiences
By Alex Clarke
We're hiring
By Pretty Pollution Jobs
World Cup Comp
By Matt O'Malley
Latest work
By Jill McMahon
The last word
By Hank plus WIN some wine!

Pretty Pollution is getting bigger, better and stronger!  

Pretty Pollution is full steam ahead with new work; we're excited about the year ahead and thrilled by the possibilities our new staff bring us and our clients. What better forum to introduce them than the big 'p' newsletter.

Katrina has come on board as Art Director, taking our design capabilities to the next level.
Read More Read more about Katrina
Rogerio joins us with a bucket load of experience in front end web development, particularly with javascript. Watch out Adobe Business Catalyst, here comes Rogerio.
Read More Read more about Rogerio
Alex is helping us spread our wings and assisting with account management and client servicing facilities.
Read More Read more about Alex
Meet Kat, Alex & Rogerio!
Mid-Weight Digitally Focused Designer Needed - Click here!

We're hiring!  

Pretty Pollution is looking for a mid-weight digitally focused designer to join the team.
Read More Check the full job details here

Check out some
of our latest work  

We've added new work to our portfolio - stay tuned we have a lot more to come over the next few weeks!

Pro Bono for Passion! - Sydney Wildlife Website Pro Bono for Passion!
Operating a 24/7 animal rescue service throughout Sydney is hard work – especially without a functioning website. Pretty Pollution's Creative Director Jill McMahon approached the Sydney Wildlife board of directors about redesigning their website.

The match was made and Sydney Wildlife could finally go online.
Read More Read the whole story
Pretty Pollution is revved up about the Paul Wakeling
Motor Group website
Pretty Pollution is revved up about Paul Wakeling Motor Group's website
Paul Wakeling Motor Group approached Pretty Pollution to design and develop a comprehensive website driven towards branding and consumer exposure. They were in for a surprise when Pretty Pollution launched a web playground for motor enthusiasts built in the Adobe Business Catalyst CMS.
Read More Read the whole story
Seriously good design, in a seriously short time frame! - Work Wise Investigations
Seriously good design, in a seriously short time frame!
Wise Workplace Investigations approached us with a challenge; to complete 16 illustrations and a 68 page book with only a weeks notice.
Seriously good design, in a seriously short time frame! - Work Wise Investigations
Find out how we went! Find out how it went!
Online campaign soars across finish line!
Pretty Pollution worked with Blue Central to develop a successful online advertising campaign that experienced over 100 million website visits throughout the event.
Read More Read the whole story
Online campaign soars across finish line! - Blue Central

Electrifying experiences with Pretty Pollution  

By Alex Clarke
Impenetrable customer loyalty... isn't that what all businesses want?
The million dollar question is how we get it!? Drum roll please... Ok, ok so I don't have the magic answer just yet, but I can offer you some insight as to where to start looking. Experiential marketing for instance... a very different approach to the traditional method of selling on features alone. Instead we allow the customer to engage and experience themselves. When done right, it's a very powerful tool, and it can win a brand. I don't believe that experiential marketing is one specific marketing tool. It's an idea.
When done right, it is the most powerful tool out there to win brand loyalty
A mindset. A focus on creating fresh connections between brands and consumers out in the world where things happen.
Read all of Alex's article here Read all of Alex's article here!
Matt's World Cup Tipping Comp!
Win An Official Socceroos Jersey! Join in the action of the 2010 FIFA World Cup by entering Matt's World Cup Tipping Comp! Everyone is welcome so make sure to tell your friends!!
Click here for details on how to register Click here for details on how to register
Win An Official Socceroos Jersey!

The last word  

Being patted is what its ALL about
Being patted is what its ALL about Hank reflects on what is important in life...
Being patted is what its ALL about If you have any reflections, questions or comments please send it to thelastword@prettypollution.com.au and you could be featured in the next issue of the big 'p'.
Being patted is what its ALL about
Last issues featured question...
"Hi Hank, I was recently faced with a request for participation on Twitter, I decided not to partake as I can't help but think its a waste of time. Can I ask you, does Twitter really matter..? Regards"   Andrew Ferguson, Life & Rescue International
Hank: Well Andrew, my first reaction to Twitter was the same as yours, but once I got started I was amazed at the access and exposure it gave. There are currently around 5 million users worldwide, that's a lot of opportunity!"
Wine Some Wine
Win a bottle of Penfolds Bin 128 and Penfolds Bin 311 if you are featured in the next issue of the big 'p'. Just email a question, comment or reflection to thelastword@prettypollution.com.au
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Click here for details on how to register Phone 02 9954 4477
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