Welcome

Welcome to the big 'p'

A long time coming but worth the wait! We've been working on a massive web app that's taken all our spare time – the Pretty Pollution online portfolio. It's up, it works and has four sections of categorised work - filter it, comment on it and rate us!

		Check it out now...
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Christmas
closing hours

Latest work

Something to
think about

by Diana Beauchamp

Pink newspapers, hot chips and marketing magic is the key!

How lovely to see the Sydney Morning Herald embracing the pretty in pink theme for Octobers national breast cancer awareness month! Campaign creators must be still basking in the glow of major marketing glory. What's next – pink Christmas Trees? Probably!

The Breast Cancer Awareness 'pink partner' theme is a great marketing lesson for all of us. Research and plan, then choose a strategy and stick to it.

Reinforcement rather than reinvention ensures the message will get through sooner or later.

"When campaigns succeed, the results can be staggering – in fact, your business may not even be ready for it."

When campaigns succeed, the results can be staggering – in fact, your business may not even be ready for it. When Pretty Pollution Creative Director, Jill McMahon and Marketing Consultant, Di Beauchamp developed a strategy with Sky Glass creators Bevelite Glass, the company embarked on its first strategic marketing enterprise in its 25 year history.

Click here to read the whole story

News from
the top

by Brett Stockley

Adobe & BC, great design on a great delivery platform.

It seems like news of the recent acquisition of Business Catalyst by heavyweight Adobe has spread like wildfire. Does it have an impact on your business and what does it all mean for the Pretty Pollution service you know and love?

The best news is that it's great news for everyone.

Adobe leads the field in the design market - not just web design - but ALL areas of design. In fact, if you want to create a

The best news is that it's great news for everyone.

website you'll need to use AT LEAST one Adobe product. So with BC and Adobe now in partnership - your businesses website is aligned with the market leader in graphic design.

Click here to read the whole story

Rescue & release

by Jill McMahon

Six little ducks went out one day, over the hills and far away!

Did you know Jill & Brett are wildlife carers with Sydney Metropolitan Wildlife Services. They are on call to rescue injured or orphaned native wildlife, nursing them back to health and integrating them back to their habitat.

Each issue of the big 'p' will feature a story of one of our recent rescues. This issue – Jill tells how she helped two little ducks survive the journey from duckling to duck-hood...

Click here to read the whole story & see all the images

The last word

by Hank

"Chasing your tail gets you nowhere...
'cept back to where you started."

Hank ponders one of life's little conundrums.

If you've got a conundrum, question or comment for Hank send it to thelastword@prettypollution.com.au and you could be featured in the next issue of the big 'p'!

We hope you enjoyed our first issue of the big 'p' and we look forward to your comments, feedback and suggestions!

We're looking forward to a bumper year in 2010 and wish you all the best for the new year. Have a safe and happy holiday!

Brett Stockley

Managing Director, Pretty Pollution