Content marketing is any material that involves the creation and sharing of content in order to acquire customers. Content can be a be presented in a variety of formats including news, video, white papers, e-books, info-graphics, case studies, how-to guides, Q & A articles, photos and just about any other format that supports the collection of content.
Google is continually making shifts to value websites that offer good relevant, informative content that's presented in an easy to digest format. Content has never been so important but it's not just about SEO. We use Content marketing to engage, evoke emotion, create urgency and to present you as an authority on particular topics, because who doesn't want to work with true experts?
You need a Content Strategy for both on-page (on your website) as well as targeted distribution of content to other channels with the goal of engaging non branded traffic that may be interested in you products or services, or might value your content enough to share with others.
By delivering consistent, ongoing valuable information, you're likely to appear to be an authority and influential in a particular topic and hence more likely to attract Social Sharing and engagement.
We don't use Content Marketing to sell, but simply to communicate with customers and prospects.
Pretty will help put in place a strategy around content creation for your your website, content syndication to other websites, content that can be used across social media and email marketing. Content doesn't have to be difficult, but it has to be consistent, planned, targeted and engaging. Pretty can help you use content to drive traffic, brand awareness, establish authority and credibility. We can help measure what content is and isn't working both as an engagement and conversion tool, but also as a traffic generation tool.