Adobe Business Catalyst

Adobe Business Catalyst Overview

 

Introducing Adobe Business Catalyst

Pretty Pollution chooses to partner with Adobe Business Cataylst - a powerful and flexible tool that combines website hosting, email hosting, integrated database, e-commerce, email marketing, reporting and other online tools into a single, easy to use solution for businesses.

Read More about Adobe Business Catalyst below:

Or follow the links for information on Adobe Business Catalyst Training and Adobe Business Catalyst Support

Pretty Pollution also offers development services using other programming languages and Content Management Systems if required. Some recent examples include: Smartline, D-Bit, OzHosting, David Babaii for WildAid.

 

Adobe Business Catalyst Website Features Include:

Main Features of an Adobe Business Catalyst website:

  • Create and edit text and images on your web pages easily and quickly on the fly using a simple editor.
  • If you make a mistake use the Rollback feature to restore the previous version
  • Every time your customers interact with your Adobe Business Catalyst Website, it’s captured into the database
  • Allow your customers to upload and download files using the Adobe Business Catalyst Admin interface.
  • Allow real-time credit card processing including Paypal and Eway
  • Create and manage Photo Gallery / Blogs / Forums
  • Easy to manage online shopping cart / ecommerce solutions
  • SEO integration into Google, Yahoo and Windows Live
  • Sophisticated Adobe Business Catalyst Reporting, or speak to Pretty Pollution and we’ll add Google Analytics for enhanced reporting.
  • Send Email Marketing campaigns directly from your Adobe Business Catalyst website

Easily Publish any type of Content with an Adobe Business Catalyst website

  • News Articles, FAQs, Literature (file downloads)
  • Set Release and Expiry dates on your content, so pages go online and come offline as scheduled
  • Make any type of content secure so visitors need to log in to see content
  • Create micro-communities by allowing customers to comment on any type of content

Integrated Customer Database

  • Every time your customers interact with your website it’s captured into your Adobe Business Catalyst database
  • Keep a history of all past customer enquiries
  • Allow customers to update their details and view their past enquiries via secure "member only" areas
  • View customer details on every action they've taken on your website
  • Customise and extend the Customer Database to suit your business

Self-Manage your Adobe Business Catalyst Website and Web Pages

  • Edit your web pages easily and quickly on the fly using a simple editor
  • Make web pages secure
  • Archive and Rollback when you make mistakes
  • Automatically creates a working copy of web page until you publish
  • Apply content approval rules to any web page or template
  • Use FTP to upload and download web pages
  • Work directly inside Dreamweaver using the Triangle plugin

RSS

  • Create an unlimited number of RSS channels
  • Syndicate and share any type of content e.g. blogs, web pages, news and announcements, FAQs etc
  • Set update frequency of your RSS channels
  • Reports on RSS usage and items selected from within a feed

Secure "Member Only" Areas

  • Make any type of content secure (web pages, announcements, Blogs, FAQs, Forums etc)
  • Manage your customers' access to any secure area
  • Set expiry date for customer access to any secure area
  • Easily email login details to every customer in a secure area
  • Report on customer logins to each secure area

Website Reporting with Adobe Business Catalyst

  • Comprehensive reporting without having to add a single line of code to your web pages
  • Geo-location reporting. See a map of the world
  • Detailed visitors reporting including new vs returning, location, IP address, Spy Lens and more
  • Detailed reporting on every type of content
  • Search engine reporting, e.g. search phrases, when your website has been indexed and more
  • Sophisticated customer reporting framework
  • Filter on any system or custom field
  • Save any report and run later
  • Export any report to Microsoft Excel for further analysis

Web Form Builder

  • Build customer enquiry web forms
  • Add any number of custom fields to your web form to suit your business
  • Automatically captures and populates every enquiry in your customer database
  • Use built-in business workflow framework to automate follow-up, set reminders and escalation rules. Choose to be notified via email and/or SMS
  • Report on web form submissions including custom fields and easily export to Microsoft Excel
  • Allow customers to upload and download files
  • Allow real-time credit card processing including PAYPAL
  • Refer-a-friend functionality within web forms
  • Add Image Verification to web forms to stop spam submissions by bots
  • Allow customers to subscribe to one or more campaign lists within web form
  • Automatically subscribe customer to a Secure Zone upon submission of a web form
  • Easily add web form to any web page
  • Customise the landing page customers see after submitting an enquiry
  • Customise auto responder email sent to customers after they make an enquiry

Build Communities with Forums

  • Create and manage forums on your Adobe Business Catalyst website
  • Set moderation level on new customer posts
  • Customers can subscribe to any thread and be notified when new posts are added
  • Make any forum secure
  • Set release and expiry date on your forms
  • Reporting on forum usage
  • Easy to use administrative interface for managing threads and posts
  • Limitless customisability of forums

Amplify your voice with a Blog

  • Full blogging platform
  • Customers can leave comments on any blog post
  • Approve all incoming trackbacks
  • Trackbacks to any other blog
  • Permalink
  • Set release dates for blog entries
  • Tagging and Tag cloud module
  • Blog calendar module
  • Recent blog post module
  • Blog post by month module
  • Report on blog post readership
  • Integrated RSS channel for each blog
  • Make your blog secure
  • Limitless customisability of blogs
  • Ability to import WordPress or TypePad blog

Photo Galleries

  • Create any number of photo galleries
  • Easily add a photo gallery to any web page
  • Add a description to any photo
  • Customise layout and appearance of photo galleries

Ad Rotators

  • Create any number of ad rotators
  • Rotate images, HTML snippets or Flash objects
  • Report on number of impressions, click-thru’s for any period

Meta Data

  • Built-in meta data framework
  • Create your own meta data tags and easily add them to any web page
 

Integrated Customer Database

  • Keep a history of all past customer purchases
  • Give loyal customers individualized discounts. You can apply a different discount for every catalogue and every customer
  • Allow customers to view their past orders and even redownload any e-Products previously purchases via secure "member only" areas
  • Setup reoccurring orders and payments. Automatically emails invoices to customers
  • Customise and extend the Customer Database to suit your business

Catalogues & Products

  • Setup an unlimited number of Catalogues & Products
  • Set Release and Expiry on any Catalogue or Product
  • Sell e-Products. Limit how many times and where they can be downloaded from
  • Set product weight / volume for any product to control the shipping options that are displayed
  • In addition to the 2 default images for every product, choose up to 10 preview images for any product. The system will automatically generate thumbnails
  • Use Buy and/or Get-a-Quote option for checkout. Buy option will force customer to pay for goods. Quote option
  • Make any catalogue secure
  • Selectively hide prices. For any catalogue hide product prices on the public website and display for existing customers
  • Configure the order in which catalogues or products are ordered (put popular products first)
  • Use sophisticated product search module to allow customers to search by keywords, within a catalogue, within a price range and choose how they want the products listed
  • Put any product On Sale. This crosses out the products retail price. E.g. was $199 now only $99.
  • Collect customer comments on any product
  • System utilizes Ajax technology for better customer experience

Easier management of your Online Shop

  • For faster management use Import feature to manage your entire online shop including products, pricing, catalogues, grouping, inventory control and more from a single Excel file
  • Export your entire product catalogue in one click. Make changes and re-import
  • Or use web-based interface to manage your online shop

eCommerce Reporting

  • Sophisticated e-commerce reporting framework
  • Sophisticated customer reporting framework
  • Track sales and payments
  • Track abandon rates and where customers abandon in online shop
  • Report on top Catalogues and Products. By amount or quantity sold
  • Report on Shipping Options and popularity
  • Report on Discount Codes and redemption
  • Detailed visitors reporting including new vs returning, location, IP address, Spy Lens and more
  • Geo-location reporting. See a map of the world
  • Track usage for any catalogue or on an aggregate basis
  • Track usage for any product or on an aggregate basis
  • Save any report and run later
  • Export any report to Microsoft Excel for further analysis

Customise your Online Shop

  • Limitless customisability of the online shop and the checkout process
  • Limitless customisability of invoice / quotes emailed to customers

Inventory Control & Drop Shipping

  • Complete inventory control. Optionally hide products from shop if out of stock
  • Allow any out-of-stock product to be pre-ordered
  • Set re-order threshold and be notified when product stock level falls below a certain quantity
  • Enable drop shipping on any product and automatically notify suppliers to fulfill customer orders

Multi-Currency Support

  • Sell global, act local with multi-currency support
  • Set prices for products in any currency
  • Setup shipping options for various countries
  • Setup tax codes for various countries
  • Support for many payment gateways throughout the world

Upsell, Cross sell and Product Grouping

  • Group similar products together, e.g. By size or by color, Small Shirt, Medium Shirt, Large Shirt
  • Increase sales using Cross/Upsell by relating products together. E.g. relate cell phone with charger and car kit.
  • Display related products separately or as checkboxes so the customer can add them to cart at the same time as buying the main product
  • Or use product attributes to create any number of drop downs to collect information from customers when they add products to the cart, e.g. Size, Colour, Style, Gender

Affiliate Programs

  • Setup any number of Affiliate Programs
  • Report across an Affiliate Program or measure an individual affiliate's performance
  • Reward your affiliates based on the actions the customers they refer make, e.g. purchases made (and amounts), enquiries made etc
  • Easily email Affiliate Program details to subscribers of an Affiliate Program

Gift Vouchers

  • Create any number of Gift Vouchers with any dollar value
  • Gift Vouchers can be redeemed to buy products in your online shop

Payment Gateways

  • Integrated with popular payment gateways throughout the world
  • Offer COD / Check options at checkout
  • Offer PayPal as a separate payment gateway
  • Integrated with World Pay for a wide range of currency support
  • Google Checkout
  • Use Process Offline and process payment using existing POS system

Discount Codes

  • Create any number of discount codes
  • Set your own discount rates
  • Set release and expiry of discount codes

Shipping Options

  • Setup any number of shipping options for different countries
  • Set minimum and maximum weight and volume restrictions for any shipping option
  • Apply your tax code/rate to any shipping option
  • Integrated with Australia Post for real-time shipping charge calculation

Tax Codes

  • Create any number of tax codes and rates for any country that you operate
  • Automatically apply GST at checkout to products and shipping charges
  • Apply tax codes easily to products and shipping charges

XML Feeds

  • XML feed of all products to use with 3rd party affiliate networks
 

Email Marketing Features

Email Marketing

  • Send One-Off Emails
  • Setup Birthday Loyalty Campaigns, e.g. setup one campaign to automate saying happy birthday to your customers on their birthday
  • Setup Anniversary based campaigns, e.g. based on previous holiday purchase, automate reminder in 6-months or 12-months
  • Setup Multi-Part email newsletter series. E.g. Customer signs up and receives issue 1 on sign-up, issue 2 a few days later, issue 3 a few days after that and so forth
  • HTML or Text Emails (HTML emails contain text version also)
  • Send a campaign to any customer group or your entire customer database
  • Preview your campaigns by emailing it to yourself or anyone else before finalising

Integrated Customer Database

  • Grow your customer database every time your customers subscribe or interact with your website
  • Centrally manage your customer campaign subscriptions
  • A full history of past campaigns sent to each customer including open rates, actions taken and links clicked
  • Increase your sales by utilising up to 5 anniversary dates for each customer
  • Customise and extend the Customer Database to suit your business

Lists

  • Create unlimited number of lists for better targeting and results
  • Use customer report generator to dice and slice your customer database
  • Easily add a subscription box to any web page to allow customers to subscribe to your newsletters
  • Customise the landing page customers see after subscribing to your list
  • Customise auto responder emails sent to new subscribers
  • Double opt-in mechanism
  • Be notified via email every time a customer subscribes to a list

Email Marketing Reporting

  • Track Open Rate of HTML emails
  • Track Links clicked and most popular links (available for both HTML and Text formatted emails)
  • Track customer Actions e.g. customer made a purchase, customer made an enquiry
  • Track bounce rates
  • Track customer unsubscriptions from your campaigns
  • Live Feed
  • Sophisticated customer reporting framework
  • Filter on any system or custom field
  • Save any report and run later
  • Export any report to Microsoft Excel for further analysis

Email Deliverability & Spam Control

  • Double Opt-In mechanism
  • Unsubscribe link on all newsletters
  • From email address verification
 

Lead Management Features

Integrated Customer Database

  • Grow your customer database every time your customers enquire or interact with your website
  • Keep a history of all past customer enquiries
  • Allow customers to view their past enquiries via secure "member only" areas
  • Allow customers to keep their details updated via secure "member only" areas
  • View on a per customer basis details on every action they've taken on your website
  • Customise and extend the Customer Database to suit your business

Lead Management Reporting

  • Sophisticated customer reporting framework
  • Filter on any system or custom field
  • Save any report and run later
  • Export any report to Microsoft Excel for further analysis

Web Apps

  • A framework to create any type of content, e.g. job listings, real-estate listing, a car catalogue etc using a point-n-click approach
  • Create any number of web apps (web applications)
  • Use various modules to easily publish web apps on your website, e.g. all web apps, latest web apps, random web app, web apps within a classification and so forth
  • Allow customers to search within any web app on your website. The system will generate a search form that matches the schema of your web app.
  • Allow customers to submit, edit and delete web app items via your website. Optionally you can be notified when they do.
  • Make any web app item secure
  • Easily share and syndicate any web app items using RSS
  • Allow customers to submit comments on any web app item
  • Report on web apps and drill down to see item usage
  • For faster management use Import feature to manage your entire web app catalogue of items from a single Excel file

Bookings

  • Allow customers to book into events
  • Automatically manage capacity
  • Use inbuilt follow-ups framework to remind attendees of upcoming events
  • Collect payments with bookings
  • Customise the landing page customers see after booking
  • Customise auto responder email sent to customers after they make a booking
  • Sophisticated customer report generator to allow to generate and save booking-related reports

POP Email

  • POP3 email. Use with Outlook, Thunderbird or any other popular email program
  • Web mail interface
  • Unlimited Aliases for each mailbox
  • Catch-all address
  • Out of Office Auto Responder
  • Mail Forwarding
 

Other Adobe Business Catalyst Features

SEO

  • Integration with Google/Yahoo/Live sitemap. A daily feed of all content within website is produced for maximum exposure in the search engines
  • Search engine feed also includes every catalogues and products
  • Search Engine Friendly URLs. Catalogue and product names used in URLs to maximize search engine friendliness

Accessibility

  • Web-based Admin
  • FTP
  • Import / Export options
  • Work directly inside Dreamweaver using the Triangle plugin
  • Extensive Web Services framework

Administrative Tools

  • Easily add and manage Users and Roles
  • Customise granular permission levels for a role
  • Create your corporate taxonomy and assign content to various categories for easier publishing
  • Customise and extend the Customer Database to suit your business

Business Workflow Engine

  • Create and Build Business Workflows to automate follow-up
  • Create single or multi-step workflows
  • Be notified via Email or SMS
  • Set SLA's (Service Level Agreements)
  • Set duration and reminders for every step of the workflow
  • Set escalation rules
  • Setup 3rd party notifications to notify customers as you internally progress through a workflow
  • Apply workflows to customer enquiries, orders, bookings as well as for content approval

If you think that’s PrettyGood why not talk to us now.

 

"

...very high quality and highly recommended"

Craig - APFI

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