The evolution strategy was a comprehensive re-branding across all of their properties Print, digital, even the iconic logo, were all in line for a full makeover. While Ellie Mendes set out to craft the new branding guidelines and identity, our teams dove into research and discovery toward the next generation of surfrider online.
Defined by bold decisions, the challenge to fully disrupt and bring focus to over consumption that the world is causing our oceans. How was this going to be done in the digital space? The plan for Surfrider was aggressive, and that’s the way we like it. The new experience had to be like nothing before, paving for new ground toward the future. Similarly, Pretty has continually pushed the innovation for many iconic brands in the digital space. Staying true we set out to fully reset the bar. So the course was set, there was no doubt we needed a feature-rich and engaging issues that aligned to the updated Surfrider brand, but what we were really after were the pivotal insights into the industry and its audience that would inform our architecture and design.
Many weeks spent in discovering a series of world-class individuals making a difference in the world. Any UX or Visual design was a comprehensive change to deliver on the designated vision. Very quickly the framework took shape, and the website was created.
We invite you to dive in and get familiar with all of the opportunities the new surfrider website offers for discovering and consuming news about conservation in today’s digital landscape. Here’s a quick look at the final results.
