Writing a blog post might be more complicated than it sounds. The biggest challenge is to produce interesting content which will engage a visitor enough that they will share it, or click through to other pages or articles on your website. At the same time we want to use strategic phrases to rank our website on long tail keywords related to our industry. Sound difficult? It isn’t if you follow some basic rules.
How to make sure that my content will be SEO friendly?
You’re not an Search Engine Expert but there are a few rules you could follow to ensure your content is SEO friendly.
Implement the keywords on the page
Have you been told previously to use your keywords over and over throughout the article? Trust me, you don’t need to.
Yes keywords are important but if you’re writing about a particular topic then you’ll use your keywords naturally without even thinking about it. Let’s instead focus on a great post that sounds natural. You’ll have much better success than keyword stuffing an article full of phases you want to rank on.
Where is it important to display your keywords?
There are some important places you’ll want to use your keywords:
Display keyword in the title of your pages
The title of your blog post should definitely include your keyword phase. Let’s look at an example: If your keyword phrase is “Meeting Room North Sydney”. Try to use the keywords in a normal natural sentence like “How to find a meeting room in North Sydney”.
Titles will appears on Google search and Social Media, they’re also the first thing seen by visitors to entice them to read it, so make titles as catchy as possible!
Display synonyms or extra keywords in your Meta Description
We’ve written hundreds of articles for our clients and we review the results of different posts we write. We’ve realised there’s a lot of value in spending a little extra time to include Synonyms into your blog content. This will give you more chance to rank on a range keywords similar to what you’re posting about. It’s a good strategy.
To do this you can spread your keyword across the Blog Title and the Meta Description. Here’s an example:
Blog Title “10 tips to choosing the right meeting room”
Meta Description: “After studying the meeting room market in Sydney and Melbourne we are delivering you the results of our study”
Use keywords (and synonyms) in headers
If your website was coded properly your blog title will become the Header 1 on page. Next is to ensure that the post is easy to read (for both web visitors and search engines) it’s important that you use a lot of short paragraphs separated by catchy heading 2 and heading 3 titles. Those titles should from time to time incorporate your keywords but don’t go overboard.
Use images and name them with keywords
Using good images throughout your blog post will help with the user experience and the readability. You can use stock galleries like Getty Images to source images if you don’t have access to your own stock galleries.
Now is the perfect opportunity to rename your images correctly. Google will always understand an image named “skateboard.jpg” better than an image named “14578thumb.jpg”. You’ll also want Google to rank your images in Google Images, which will link back to your blog post!
When you add an image to a post you also have the option of adding what is known as “Alt Text” to your image. This is easy to do and worthwhile.
Add hyperlinks with good anchors
When linking from a blog post somewhere else you should use a good anchor tag. Linking a keyword phrase like “audio visual services” will always be more powerful than linking the text “click here”. By linking the keywords you’re telling search engines what content is on the page you’re linking to. This is a technique you can use to build your internal link strategy.
*** Tip ***
When we’re writing blog posts for our clients we’re always thinking what other articles or webpages could be related to the blog post we’re writing and we link using the relevant words.
A few numbers to keep in mind
5: Is the percentage of keywords on the global content of your blog post that you shouldn’t exceed.
80: maximum characters you should use in the title of a webpage or blogpost
120: is about the number of characters that’s good to use for the title of your blog post
156: maximum of characters that you should use on your Meta Description
1500: Is a good amount of words to include in your blog post
02 9212 4485: is our phone number! So give us a call if you need help with building your digital marketing strategy
To sum it all up
At the end of the day search engines love consistency and authenticity.
You’ll be handsomely rewarded for writing consistent articles over time that include all the best practices above. It is hard work but if you can find some enjoyment out of educating and sharing your expertise online then there’s lots that can be gained.
Don’t try to fool search engines and don’t try to over think your articles. After all, if your customers engage with the article then you’re on the right path.
1/ Think about your readers
2/ Think about your potential customers
3 /Think about your customers
4/ Think about Google
Do you have other techniques you’ve found help to improve the quality of a blog posts? Let us know your thoughts!
>Read the part 1 of the blog post on how to write great blog post for engaging visitors?